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Smart mascot marketers will often put their mascot into "comical" situations. Some of our mascots have visited Presidents, Mayors, CEO's, TV shows, and other dignitaries, always making sure that the media was present! Mascots can interject some fun into what can otherwise be a basic product. Large soup cans or beer bottles get remembered long after the product sample is consumed. The amount of media exposure and customer or fan excitement you can generate with a single mascot appearance can FAR EXCEED money spent on print or other advertising. Bottom-line… You get more bang for your advertising dollar with Mascots. |
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We at Pierre's are very well versed in creating exciting marketing campaigns for mascots.
We know what stunts and events get attention. We are happy to help customers write marketing plans, create full-scale events, or simply give helpful tips.
Mascots can get into events to advertise your organization where you wouldn't be otherwise invited. Many cities have parades that are televised (remember what TV advertising costs). Many schools and teams have mascot days. Local and city zoos often invite other mascots to "mascot day".
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Mascots can have birthday parties for teams and companies (and clients can invite people as a thank-you or charge for the party). Frequently our clients team up with each other and "do" jointmarketing ventures with their mascots. For example, we made a pig for a national brand hot dog manufacturer who sponsored snacks at a little league game. Another company who sponsored the uniforms decided a mascot (of their logo) wearing a baseball uniform would gather attention too. The two companies now have a working relationship co-marketing their mascots to the community. Since most of our clients come from referrals, we have no problem connecting clients that want to co-op with other companies (as long as they want to). |
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Mascots can add another fun dimension to your overall marketing plan. We can help you be remembered, and get you noticed (who doesn't notice a 6-foot cellular phone running down the street?). |
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